MELF TEMBLOR - MARKETING & BRANDING

Branding and marketing are essential components of any successful business. They are the tools we use to communicate our unique value proposition and build a strong, recognizable identity that resonates with our target audience. By developing a consistent and compelling brand narrative, and utilizing effective marketing strategies, we can create a deeper connection with our customers and grow our business in a sustainable way.

PACIFIC MALL

I worked in Pacific Mall Mandaue as their Advertising, Promotions, & Marketing Supervisor. My main focus was to strengthen the mall's branding, increase foot traffic, and aid the leasing department in inviting prospect tenants. Under my tenure, we increased the mall's visibility in Social Media, conceptualized and staged more major and minor events, partnered with existing tenants, connected with schools and government agencies, created season-themed promotions, and utilized unused mall spaces for advertising placements.

Throughout the course, we were able to increase revenue as high as 60% through billboard rentals, event sponsorships, and marketing fee. We have increased the number of major events to 61% and 50% for minor events. Our marketing initiatives had also lead to the increasing number of tenants and foot traffic.

SAN MIGUEL FLAVORED BEER

Below the line marketing is getting more popular to many businesses due to the fact that this type of strategy which comprises a mix of direct consumer contact activities which is quantifiable and result oriented as well. BTL activities are getting more momentum especially on introducing new products to specific target market, maintaining existing product and assuring to get measurable results from the market. This strategy was used by one of my clients, San Miguel Brewery, in introducing their new product line of Flavored beer.

As their project coordinator in the Visayas, my focus was to increase the brand's visibility on targeted market; the bar goers. We coordinated with various bars in Cebu and near cities and provinces and introduced the product to direct consumers by letting them play some online games and win freebies.

JTI TRADING - WINSTON & MEVIUS

Another below the line marketing initiative was for my client JTI Trading, the distributor of Winston and Mevius cigarettes. As their project coordinator, I ensure that our team will be able to reach direct consumers and introduce different new flavors of these cigarette brands. Our activities include free sampling, swapping, selling of items with free limited edition items, and having these consumers sign up to receive the brands marketing and event announcements.

E-GAMES

E-games campaign was to boost and improve the engagement of their players. I coordinated their Boost & Improve Campaign for Visayas and Mindanao. The game plan was to have ambassadors visit the different E-games sites to improve onsite activation and player update.

JUICE BOOST

Juice Boost, a local juice drink brand in Cebu that sells healthy juice drinks in Big Cup Sizes of up to 1 liter. I had to the chance to handle their marketing campaign as they introduce it to the market. Our strategy is to increase the brand's visibility in social media targeting the health enthusiast teens and young adults. We invited social media influencers and health personalities as the brand's ambassadors.

Hunger Delights

Hunger Delights is a fresh, small food store offering a tempting selection of go-to meals and beverages, including silog meals, pikapika, lemonades, and shakes. I've been supporting them with their branding, poster designs, and enhancing their social media presence.

BLESSED TRINITY ACHIEVERS' ACADEMY

BTAA's vision is to provide quality transformational education to their students. The school uses various unconventional learning techniques. I had the chance to partner with BTAA to help in their marketing and branding. Using social media, we presented the different learning modules and the corresponding benefits. I also focus in facilitating and conceptualizing the various activities of the school such as their culminating events, one of a kind graduation ceremonies, and more.

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